Red Ribbon Week Teaches the Importance of Living Drug Free

The Red Ribbon Campaign, the U.S.’s oldest and largest drug prevention program, is holding its annual Red Ribbon Week beginning October 23. Red ribbon has been a symbol for drug prevention since the death of DEA Special Agent Enrique “Kiki” Camarena during a drug operation in Mexico in 1985. Red Ribbon Week occurs each year and is dedicated to promoting awareness about drugs. Schools across America participate in red ribbon week and teach their students about drug prevention.